What about the privacy of Instagram users? You can only use the Checkout feature within posts on the newsfeed and in Instagram Stories. Second, you can't use Instagram Checkout with Instagram ads. So, when Instagram is available to all ecommerce businesses, you'll want to find the answer to that question. Since this feature has just been announced, though, we don't know how much that cut will be. But as with every awesome ecommerce tool, there are some factors you need to consider before diving in head-first.įirst, Instagram will probably take a cut from each sale you make with Instagram Checkout. Instagram Checkout will undoubtedly be a great tool to drive more sales. Zara has already started, letting its followers know that they can "tap to shop."Īre there limitations, and will it cost you? Over the next few weeks, these and other brands will start rolling out their Instagram posts with the Checkout feature, and U.S. Some of the brands starting to roll out their Checkout capability include: Twenty-three brands have been chosen by Instagram to be the first to test out Instagram Checkout. This means that your ecommerce business can't take advantage of Instagram Checkout just yet and that only U.S.-based Instagram users will be able to purchase products straight from the platform in the short term. Related: 5 Ways to Help You Boost Your Conversions on Instagram Instagram Checkout is still undergoing beta testing outside the U.S.Ĭurrently, the feature is in closed beta, connecting with selected businesses only, and available only to people in the United States. After all, people will be much more inclined to purchase when they can do so right from Instagram, instead of having to navigate to your website. With the introduction of Instagram Checkout, we could see that 46 percent figure rise even higher.
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