![]() Meanwhile, he came to look slovenly and unkempt. Shapelessness subsumed both the so-called “sexy stewardess,” and the sleekly suited male that accompanied her not only was she no longer sexy, she was barely recognizable as a woman. Once a de facto female job, the role of stewardess began slowly to include more men after a 1971 court case ruled Pan American World Airways could not discriminate against males in hiring. (And still do: A litany of movies and TV shows have been written with lovers’ eyes toward Pan Am.)įifty-two years later, in dull gray slacks and polos, Southwest flight attendants’ appearance today is only marginally better than the khaki shorts and white socks of the early 2000s-the era of utility unsexed fashion, turning to shapeless office wear as airlines sought to eliminate sexism in a workplace where men and women increasingly mixed. As it turns out, passengers liked being served by pretty women. A flight attendant was more than a warm body handing out peanuts she was a glamorous style icon, and even a feminist success story, representing freedom from traditional sexual mores. In 1971, Southwest Airlines made its memorable debut with hostesses in bright orange hot pants and white go-go boots, branding itself “the love airline.” The subtext was inherently sexual, but the uniforms, though suggestive, were not tasteless.Ĭoming on the tail end of what we now refer to as the golden era of air travel, in the ’70s and ’80s a trip by plane still meant, among other things, a traveler would be attended by a well-dressed woman. It is hard to imagine a better microcosm for the transgender movement than what has happened to the flight attendant. It is a reality that goes deeper than biological sex. ![]() Men are choosing to wear dresses and identify as female for a variety of reasons, not least of which is serious mental illness but what they reveal when they do is something even conservatives have struggled to reckon with: the inherently gendered nature of reality. ![]() What is happening here goes beyond corporate incentives and woke capital.
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